Lost Crops Festival

About Lost Crops Festival

Lost Crops Festival can be described as a dynamic and inclusive gathering aimed at celebrating and promoting underutilized crops in Africa. It serves as a platform to raise awareness among various stakeholders, including decision-makers, value chain actors, and consumers, about the potential and importance of these crops.

Chef Pierre Thiam

Objectives

Initial Partners

Yolele

Yolélé

Yolélé is a purpose-driven African food company committed to transforming communities in rural West Africa, with all proceeds going to the region. The company was founded by Pierre Thiam, the celebrated Senegalese-born chef, restaurateur and activist, and the food entrepreneur Philip Teverow. Pentagram has designed an identity for Yolélé and packaging for its first product, a line of fonio, an ancient grain that is a superfood, similar to quinoa.

The Joliba Institute

The Joliba Institute

Joliba Institute is a Non-Profit Organization dedicated to promoting sustainable agriculture and environmental stewardship across Africa.